Shri S G Balekundri Library and Information Centre

Amazon cover image
Image from Amazon.com
Image from Google Jackets

Marketing Management Saxena, Rajan

By: Material type: TextTextPublication details: New Delhi THM 2009Edition: 4th EdDescription: 883PISBN:
  • 9780070144910
Subject(s): DDC classification:
  • 658.8 SAX
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-14332
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-14333
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-14334
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-14335
Books Books Central Library 658.8 SAX (Browse shelf(Opens below)) Available G-14340
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-17501
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-17502
Reference Reference Central Library Management 658.8 SAX (Browse shelf(Opens below)) Not for loan G-15164
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-15165
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-15166
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-15171
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-15172
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-15169
Books Books Central Library Management 658.8 SAX (Browse shelf(Opens below)) Available G-15173

Book Summary of Marketing Management,4ed, Saxena
Key Features:

Discussion on contemporary developments in Indian and world markets Coverage on upcoming themes in marketing-cause marketing, green marketing, experiential marketing Focus on "the customer" New sections- outsourcing, marketing analytics Application oriented approach with a focus on decision making Five new case studies Nano -A dream car for the poor Jaago Re! One Billion People FabIndia-Fabric of India Natural Ice Cream Sunsilk Gang of Girls

There are no comments on this title.

to post a comment.

Maintained by VTU Library