Pervasive Advertising (Record no. 15098)

MARC details
000 -LEADER
fixed length control field 03588nam a22005055i 4500
001 - CONTROL NUMBER
control field 978-0-85729-352-7
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170628033421.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110919s2011 xxk| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857293527
-- 978-0-85729-352-7
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-0-85729-352-7
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number QA76.9.U83
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number QA76.9.H85
072 #7 - SUBJECT CATEGORY CODE
Subject category code UYZG
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code COM070000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.437
Edition number 23
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 4.019
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Müller, Jörg.
Relator term editor.
245 10 - TITLE STATEMENT
Title Pervasive Advertising
Medium [electronic resource] /
Statement of responsibility, etc edited by Jörg Müller, Florian Alt, Daniel Michelis.
264 #1 -
-- London :
-- Springer London,
-- 2011.
300 ## - PHYSICAL DESCRIPTION
Extent X, 366 p.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
490 1# - SERIES STATEMENT
Series statement Human-Computer Interaction Series,
International Standard Serial Number 1571-5035
520 ## - SUMMARY, ETC.
Summary, etc Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: • Advertisers who want to understand how new technologies revolutionize their field. • Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. • Anyone who is interested in how pervasive advertising will shape the future of urban life.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer science.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multimedia systems.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social sciences
General subdivision Data processing.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element User Interfaces and Human Computer Interaction.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multimedia Information Systems.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer Appl. in Social and Behavioral Sciences.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Alt, Florian.
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Michelis, Daniel.
Relator term editor.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9780857293510
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Human-Computer Interaction Series,
-- 1571-5035
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a>
912 ## -
-- ZDB-2-SCS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Central Library Central Library 28/06/2017 Springer EBook   E-38277 28/06/2017 28/06/2017 E-Book

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