Electronic Business and Marketing (Record no. 27150)

MARC details
000 -LEADER
fixed length control field 03995nam a22004815i 4500
001 - CONTROL NUMBER
control field 978-3-642-37932-1
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170628035952.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130407s2013 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642379321
-- 978-3-642-37932-1
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-642-37932-1
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Q342
072 #7 - SUBJECT CATEGORY CODE
Subject category code UYQ
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code COM004000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.3
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Matsuo, Tokuro.
Relator term editor.
245 10 - TITLE STATEMENT
Title Electronic Business and Marketing
Medium [electronic resource] :
Remainder of title New Trends on its Process and Applications /
Statement of responsibility, etc edited by Tokuro Matsuo, Ricardo Colomo-Palacios.
264 #1 -
-- Berlin, Heidelberg :
-- Springer Berlin Heidelberg :
-- Imprint: Springer,
-- 2013.
300 ## - PHYSICAL DESCRIPTION
Extent XII, 186 p. 58 illus.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
490 1# - SERIES STATEMENT
Series statement Studies in Computational Intelligence,
International Standard Serial Number 1860-949X ;
Volume number/sequential designation 484
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Towards New Generation E-Business and Marketing -- Results of CRM Adoption in Large Companies in Portugal -- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture -- POST-VIA: Develop Individualized Marketing Strategies for Tourists -- A Help Desk Support System based on Relationship between Inquiries and Responses -- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach -- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies -- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance -- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model -- Social Media Networker: A New Profile for a New Market -- Context-aware Advertising in Pervasive Computing Environment -- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry.
520 ## - SUMMARY, ETC.
Summary, etc Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.  
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Engineering.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Artificial intelligence.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management information systems.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Engineering.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computational Intelligence.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Artificial Intelligence (incl. Robotics).
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Information Systems.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Colomo-Palacios, Ricardo.
Relator term editor.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783642379314
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Studies in Computational Intelligence,
-- 1860-949X ;
Volume number/sequential designation 484
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://dx.doi.org/10.1007/978-3-642-37932-1">http://dx.doi.org/10.1007/978-3-642-37932-1</a>
912 ## -
-- ZDB-2-ENG
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Central Library Central Library 28/06/2017 Springer EBook   E-50329 28/06/2017 28/06/2017 E-Book

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