Product Research [electronic resource] : The Art and Science Behind Successful Product Launches / edited by N. R. Srinivasa Raghavan, John A. Cafeo.

Innovation and information sharing in product design -- Improving Intuition in Product Development Decisions -- Design Creativity Research -- User Experience-Driven Wireless Services Development -- Integrating Distributed Design Information in Decision-Based Design -- Decision making in engineering design -- The Mathematics of Prediction -- An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design -- Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems -- Role of Robust Engineering in Product Development -- Distributed Collaborative Designs: Challenges and Opportunities -- Customer driven product definition -- Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process – A Practitioner’s Perspective -- A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer -- Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era -- Quantitative methods for product planning -- A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study -- Project Risk Modelling and Assessment in New Product Development -- Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models -- Two Period Product Choice Models for Commercial Vehicles.

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design. The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.